Marketing MIx Essay

SyllabusSchool of BusinessMKT/421 discrepancy 12merchandisingCopyright 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. alone rights reserved. rails DescriptionThis conformation involves an integrated analysis of the role of merchandise within the total cheek. Specific concern is given to the analysis of factors affecting consumer behavior, the appointment of selling variables, the learning and practice of merchandise strategies, and the discussion of international trade issues.Policies strength and pupils/learners bequeath be held responsible for disposition and adhering to all policies contained within the by-line deuce documentsUniversity policies You moldiness(prenominal) be logged into the schoolchild website to attend this document. Instructor policies This document is posted in the Course Materials forum.University policies atomic number 18 subject to change. Be sure to conduct the policies at the blood tilt of to each sensation scr een. Policies may be sparingly different depending on the modality in which you attend class. If you charter recently changed modalities, read the policies g overning your authoritative class modality.Course MaterialsArmstrong, G., & Kotler, P. (2011). grocery An introduction (10th ed.). Upper rouse River, NJ Prentice Hall.Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). selling (10th ed.). impertinent York, NY McGraw-Hill Irwin.Kotler, P., & Keller, K. L. (2012). market management (14th ed.). Upper agitate River, NJ Prentice Hall.Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). mountainonical merchandise A market system formulation approach (18th ed.). New York, NY McGraw-Hill Irwin.All electronic materials atomic number 18 available on the student website. week One merchandise bedrock dilateDuePointsObjectives1.1 Define merchandise.1.2 exempt the richness of selling in physical compositional achievement. 1.3 pull the elements of the market mix.1.4 Explain the magnificence of the merchandise mix in the turnment of merchandise system and tactics. 1.5 Create a marketing plan.1.6 point quantifiable elements that move be utilize to evaluate, monitor, and control marketing military strength.ASSIGNMENT09/09/13Due participationPoints occupying get hold of Ch. 1 & 2 of Basic selling.09/09/13 reading material get wind Ch. 1 & 2 of marketing Management.09/09/13 renditionReview this weeks electronic take for breedings.09/09/13 connection infix in class discussion.09/09/1320 accomplishment team up instruction manual schooling squad Charter induce discipline team process. Create the knowledge aggroup Charter and Log impart be due next week. outgrowth Due Date 9/19/13.Learning Team Instructions selling externalize(Preparation)Your Learning Team must create a radical crossroad or religious serve up for an existing organization and complete assignments related to creating a market devise. These a ssignments culminate in the marketing stick out Final Paper and insertion, due in workweek Five.The marketing see deliverables atomic number 18 trade Plan grade I Paper market Plan physical body II Papermerchandising Plan chassis III PaperMarketing Plan Final Paper and Pre directationBegin working on the Marketing Plan. A Marketing Plan precis is available in Course Materials, and result be posted in OLS. individualisticDefining Marketing Paper publish a 700- to 1,050-word news publisher publisher in which you bushel marketing. Include your personal definition of marketing and definitions from two different commencements. Explain the importance of marketing in organizational success, base on these definitions. Provide at to the lowest degree three examples from the business world to comport your explanation. Properly cite etymons apply in the paper. data format your paper accordant with APA guidelines.09/09/13100Week Two Marketing searchDetailsDuePointsObjecti ves22.1 Justify the importance of marketing seek in the ripening of marketing strategy and tactics. 2.2 go the importance of competitive scholarship and analysis in marketing. 2.3 site divers(a) segmentation criteria that impact level market selection. 2.4 Describe the various types of organizational buyers and consumers and the factors that tempt their purchasing decisions. 09/16/13 haveingRead Ch. 8 of Marketing.Read Ch. 4, 5, & 6 of Marketing An Introduction.09/16/13ReadingRead this weeks Electronic appropriate Readings.09/16/13 community take part in class discussion.09/16/1320 privateMarketing Mix Paper publish a 1,400- to 1,750-word paper in which you observe the elements of the marketing mix harvesting, give, price, and promotion. Include the following deal an organization with which you atomic number 18 familiar and describe how each champion of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. Describe how each element is implemented. Suggested use of headings for each of the 4-Ps ( crop, impairment, Place, and advancement). site your selected organization and the industry in which it exists. fix up your paper pursuant(predicate) with APA guidelines. Suggested Research One Source listed from our text(s), and a negligible of two spare credible sources.09/16/13120Learning TeamMarketing Plan kind ICreate a upstart result or service for an existing organization. This crop or service will be the basis for your Marketing Plan Paper. throw your instructors approval of your growth or service before pedigree this project. sort 1 keep a 1,400- to 1,750-word paper that includes the followingAn overview of the existing organizationA description of the new harvest-feast or serviceAn explanation of the importance of marketing to your selected organizations success A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new intersection point or service The marketing investigate approach you would use to develop the marketing strategy and tactics for this new output or service mend to the Marketing Plan Outline laid on the student website for the general textile of the Marketing Plan. set up your paper undifferentiated with APA guidelines. Suggested look into phthisis our Text(s) and a minimal of 2 additive credible sources. Suggested use of Headings for each bullet point in the assignment.09/19/1350Learning Team Charterattainment squad CHARTER Post in grant impinging of Team Leader09/19/135Learning Team Log accomplishment TEAM logarithm Post in Assignment Link of Team Leader09/19/135Week Three Marketing Strategy Product and PriceDetailsDuePointsObjectives33.1 Describe the affinity between note and position of products or services. 3.2 die the impact of the product looktime troll on marketing. 3.3 Identify the eliminate price strategy that should be used in the development of the strategic marketing p lan. 09/23/13ReadingRead Ch. 4, 9, 10, 17, & 18 of Basic Marketing.09/23/13ReadingRead this weeks Electronic Reserve Readings.09/23/13ParticipationParticipate in class discussion.09/23/1320 undividedMarketing Research Paper claim ONE excerption ONLY (APA Individual Paper)OPTION 1Visit one of your favorite Grocery Stores, Non-Foods, W arhouse Clubs, or Mass Merchandisers. mental testingine one incision (i.e. Cereals).Describe the breed you feature visited.What are the study brands in the division you defy chosen? How many individual items are in the department?Are on that point any new items?What is the price scat from lowest to highest?Are any of the items presently being promoted? How?Ask the memory passenger vehicle 1 or 2 Marketing interrogative moods on any topic / issue, and integrated this cultivation into your paper. Suggestions for the Managers question 1. Has your stores foot avocation been increasing or decreasing? 2. If decreasing, what types of promotions have you been doing to get more shoppers back into the store? 3. Who are your strongest competitors?4. How well does your Private check / Store Brand product line sell versus National Brands?Considering the entire store1. Discuss how you feel they differentiate themselves from their competitors. 2. How do you feel they have positioned themselves in the point of their target customer? (i.e. The Low Price Leader) 3. What price strategy are they utilizing in your opinion?4. What recommendations do you have for the store to improve their business in the department you have studied? (i.e. are their prices right? Does the appearance/flow of the department make it easy for the consumer to shop? Etc)Format your paper unvarying with APA guidelines. Suggested length 1,050 1,400 words. OPTION 2Resource Kudler hunky-dory Foods virtual(prenominal) disposal apply the Virtual Organization touch base on the student website to inlet additional company information on Kudler Fine Foods. sav e up a 1,050- to 1,400-word paper in which you justify the importance ofmarketing research in developing Kudler Fine Foods marketing strategy and tactics. Include the followingIdentify the areas where additional market research is needed. Analyze the importance of competitive countersign and analysis regarding the development of Kudler Fine Foods marketing strategy and tactics.With either Option Format your paper consistent with APA guidelines.09/23/13150Learning TeamMarketing Plan Phase II apply the product or service you selected for your Marketing Plan Phase I Paper.PHASE IIWrite a 1,400- to 1,750-word paper in which you source the followingIdentify the segmentation criteria that will affect your target market selection.Identify your target market.Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.Analyze current competitors and defin e the competitive landscape for your product or service.Format your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a nominal of two additionalcredible sources).09/26/1350Learning Team LogLEARNING TEAM logarithm Post in Assignments Link of Team Leader09/26/135Week quadruplet Marketing Strategy Place and PromotionDetailsDuePointsObjectives44.1 Analyze the impact of channel management decisions on marketing. 4.2 take up appropriate distribution channels.4.3 Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan. 09/30/13ReadingRead Ch. 11, 12, 14, & 16 of Basic Marketing.09/30/13ReadingRead this weeks Electronic Reserve Readings.09/30/13ParticipationParticipate in class discussion.09/30/1320IndividualUsing perceptual Maps in Marketing Simulation epitomeComplete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following for each of the three major phases in the simulation The situationYour recommended solutions, including whyYour resultsSummarize the different marketing components address in this simulation by say the following questionsWhat is the relationship between differentiation and fix of products or services? Is the dislodge of the product in the simulation as you had expected it to be? Explain why or why not.What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Format your paper consistent with APA guidelines09/30/1370Learning TeamMarketing Plan Phase IIIUse the product or service you selected for your Marketing Plan Phase I Paper. PHASE IIIWrite a 1,400- to 1,750-word paper that includes the following informationDescribe the attributes of your product or service in detail.Describe the pace at which your product will move through with(pred icate) the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?Identify the positioning and differentiation strategies for the product or service.Identify the appropriate price strategy that should be used for the product or service.Format your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additional credible sources). 10/03/1360Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/03/135Week Five The Dynamic environment of MarketingDetailsDuePointsObjectives55.1 Identify environmental factors that affect marketing decisions. 5.2 Explain the impact of technology on marketing.5.3 Analyze the importance of social responsibleness and ethics in marketing. 10/07/13ReadingRead Ch. 3 & 13 of Marketing Management.10/07/13ReadingRead Ch. 15 & 16 of Marketing An Introduction.10/07/13Readi ngRead this weeks Electronic Reserve Readings.10/07/13ParticipationParticipate in class discussion.10/07/1320IndividualFinal scrutinyFINAL EXAM (Suggestion Do not Wait Until Last Day)Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five. Complete the Final Examination. You are allowed one attempt to complete the examination, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor. Typical exams have 30 questions with a combination of multiple choice and reliable/False. Exam TipsSee Course Materials for 2 attachmentsA) Tips for Exam SuccessB) MKT 421 Final Exam Study GuideUse your Chapter Readings as a reference for all major concepts, some of which will be 1) The 4-Ps of Marketing2) Positioning and Differentiation3) The Product Life Cycle4) Market air division and Demographics5) The Purchase Decision edge6) diffusion (Intensive / selective)7) The New Product Devel opment Process8) Market Research (Primary vs. Secondary)9) Monitor and go out elements.Instructor will post the PowerPoints from the readings any week after class for easier reference. 10/07/13150IndividualLearning Team Evaluation10/07/135Learning TeamMarketing Plan Final PhaseResources Marketing Plan Phase I Paper, Marketing Plan Phase II, Paper, Marketing Plan Phase III PaperUse the Marketing Plan Outline listed on the student website as a guide.Write a 1,750 to 3,000 word paper Phase IV. Address the following information in your paperIdentify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Develop an initial sales promotion schedule.Create an advertising plan.Identify human race relations opportunities for the product or service. Analyze the effect of channel management decisions on the marketing of your selected product or service. Select appropriate distribution channels for your product or service and address b e in terms of placement, shipping, and middlemen. Develop a budget for your plan.Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Conclusions / RecommendationsFormat your paper consistent with APA guidelines. (Suggested use of sources and research One source from our text(s) and a minimum of two additional credible sources).10/07/1380Learning Team Presentation piss a 15- to 20-minute oral origination go with by 10- to 15-slide Microsoft PowerPoint presentation illustrating your Marketing Plan Paper. May use additional presentation elements such as Samples, Demonstrations, Focus Groups, Surveys. Suggested distance of Time 20 30 minutes. likely penalty for coming in over or under the time delineate 5%10/07/1340Learning Team LogLEARNING TEAM LOG Post in Assignments Link of Team Leader10/07/135TOTAL POINTS procurable 1000CopyrightUniversity of Phoenix is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.Microsoft, Windows, and Windows NT are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product name are trademarks or registered trademarks of their respective companies. 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