Effectiveness of various mediums of advertisement in the automobile Research Paper

Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market - Research Paper Example This essay "Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market" outlines different tools of advertisement that the BMW and Audi use and their effectiveness.Television has been used a medium of advertisement since its inception. This has been due to the fact that it can reach mass audience quickly. It also offers numerous advantages by offering very powerful impact of the message it carries to numerous audience. This convenience and flexibility is due to the widespread popularity and ease with which it reaches millions of viewers internationally and nationally. With the audio and visual effects television provides and creates a lasting impact of the product being marketed (Philip, 90). With the interaction of color, drama, sight, sound, and motion it ensures that the message conveyed is persuasive and strong. Addition of some tactics and props could also enhance its impact. The Audi and BMW automobiles utilized this form of m arketing due to its impact. In its marketing through television BMW was able to introduce its very own youtube page known as the BMW TV. This site is used to display numerous BMW television ads and driving and racing videos of all the models created by the company. The Audi automobile in contrast focused in film sponsorship so that it could reach out to the television audience focusing around numerous movies (Jean, 24). The movie â€Å"Iron Man 2† had several product placements of the numerous Audi models which included the Audi A8 and R8 Spyder. iii. Complain Generally, both Audi and BMW could have had innovative and different marketing strategies in promoting their brand, through the use of film and youtube pages as forms of television advertising and product placement (Simon, 63). Both strategies seem to have been effective for both companies in reaching out to their greater customer bases and potentially increased their company sales. iv. Results The BMW TV marketing strategy for BMW has been very effective as youtube is one of the most popular social networking website and has allowed the company to reach out to numerous consumers. Through the creation of the unique youtube page it has helped the company have a very strong brand identity in the customer’s perspective. Audi choice of using movies to reach to their television audience was a good strategy. Through the marketing of the cars on film, consumer choices could be affected as the consumers could be persuaded to buy the car brands since the celebrities in t he movies could be seen to own one of their own. This is an effective and efficient

Andrew Jackson was called the People's President Essay

Andrew Jackson was called the People's President - Essay Example Jackson is by no means an easy person to understand and was a man of complexity and contradiction. He was considered both a true patriot and a traitor. Contradictions raged in every aspect of his life, although he was an eloquent writer, he could not spell and had poor sentence composition. While he was an excellent general, he knew little about war and while he had a strong passion for discipline, he had no hesitation when it came to disobeying his own superiors . Consequently, concise definitions of his character are difficult to obtain, with many different, often opposite personality traits being attributed to him. It is likely that this complexity in personality drove many of the political decisions he made. One personality trait however that is not ambiguous is that he was a strong and decisive man, making his own decisions rather than letting other people influence him. For example, on his death Jackson commented on having only two regrets One way in which Jackson worked strong ly for the people was through the struggle for the National Bank. Jackson worked hard to rescind the charter of the federal bank, believing that the bank allowed for too much control to be placed in the hands of the elites, created the potential for the government to be controlled offshore interests as well as serving only to make the rich richer and having little benefit for the poor. In this venture, Jackson was indeed fighting for the rights of the people. However, one cannot consider that Jackson was always the ‘People’s President’ or that if he was, then it depends on which people are being referred to. Certainly, the Native Americans suffered significantly during his terms as President. One of the first actions that Jackson made as President was the creation of the Removal Act, which was passed in 1830. This act gave the legal ability for the forcible removal of Native Americans from much of their land east of the Mississippi River, relocating them to an al ternative territory to the west. Even prior to his presidency, the idea of obtaining Native American land was a focus for Jackson. As a politician, Jackson mostly represented the economic interests of the South, and consequently had a large involvement in the process of Native American removal . This act is often considered an abuse of power, as it drove the Native Americans from the land of their heritage where they had strong spiritual ties. In addition, the move went directly against promises that had been made to the Native Americans in the past . Another important issue that occurred during the time of Jackson’s presidency was that of the Nullification Crisis. High tariffs were in place on many manufactured goods imported from Europe. This significantly raised the price of these goods, which had an overwhelming negative effect on planters in the South. Critics argued that the tariffs cost the southern farmers, while providing significant benefits to industrialists in the north. Jackson had built his early political history on supporting the southern economy and was reported to be sympathetic towards the south. Nevertheless, he chose to instead support the laws of the Union, attempting to pass a Force Bill, which would enable him to use