VISUAL ANALYSIS PAPER Essay Example | Topics and Well Written Essays - 1250 words - 4

VISUAL ANALYSIS PAPER - Essay Example red that he yielded too much power and that he was a danger to their rule and most of the rulers chose to make him as an enemy rather than an asset to their rule as they believed that he was there to overtake. Furthermore, the scribes from the synagogues were also opposed to his teachings since he condemned most of the self-righteous selfish acts that they committed (Voragine). The painting was done by oil on a canvas and the image size is 600 by 398 centimeters. There is a man in the middle who is most likely Jesus Christ and he is wearing a robe with no headgear unlike the other men in the picture. The other men look as though they are condemning the man in the middle for one reason or another. The most likely cause for the ridicule seems to be the woman in the painting as Christ was supposed to be chaste at the time and he being with a woman went contrary to his teachings. The Jews spared no effort to make him look and feel guilty or find fault in him and every action that Christ did was met with criticism and harsh judgment. The painting was done by oil which makes it more colorful and more permanent including making the work look more real and it is so much easier to see the expressions of the faces of the people in the picture. It is also so much easier to see the kind of clothing that the people had worn and through the clothing, it is so much easier to tell the culture of the people and the things that they value over the others. Oil also makes the paint more permanent as it does not get washed away very easily. The variety of colors that paint offers is also magnificent as it is so much easier to differentiate people. The emotion in the picture is brought out and the people look as if they are about to lynch the man in the middle and the woman while the woman seems to be very afraid to be the only woman in the presence of men. Going by what was happening at the time, it could be said that maybe she was sent by some high power so that she could tempt

Do some brief research on the topic of resisting change. What Paper

Do some brief on the topic of resisting change. What determines whether or not people resist change - Research Paper Example Researchers have observed many types of resistance. Employees avoid doing tasks or postponement of tasks, resignation and underproduction are the most common outcomes recognized by researchers. Another study unveils few other indicators that show resistance for change in the organization, which include increased absenteeism, impatience and frustration (Todnem, 2005). These indicators and reactions of employees are reflective of the resistance to change. In order to manage the change effectively and to avoid these negative after effects of change in the organization, mangers must understand the reasons behind the resistance. Employees do resist change and their negative responses are caused by few rational reasons. One reason behind the resistance of change by employees is uncertainty about the effects of change being implemented in the organization. Uncertainty about job performance is another reason that triggers employees to resist change because they are unaware of the tasks, which will be given to them after change and they have fear of not having the required skills. Another reason behind this resistance is no involvement of employee in the change process, which creates the fear of abrupt change in the mind of employees and they think they are not the part of the organization. To cope with these consequences, management must be proactive, enable employee participation, and make them aware of the effects of the change in the organization (Todnem,

Legitimacy Theory Essay Example for Free

Legitimacy Theory Essay â€Å"Legitimacy is a generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions† (Suchman, 1995, p. 574, emphasis in original) Legitimacy theory has become one of the most cited theories within the social and environmental accounting area. Yet there remains deep scepticism amongst many researchers that it offers any real insight into the voluntary disclosures of corporations. This brief paper outlines responses to two specific concerns identified in the literature. It will eventually form part of a much larger project addressing a range of issues associated with legitimacy theory. First, the paper brings some of the more recent developments in the management and ethical literature on legitimacy and corporations to the accounting table. Second, there are contributions to the theory that have already been made by accounting researchers that are yet to be fully recognised. The author believes that legitimacy theory does offer a powerful mechanism for understanding voluntary social and environmental disclosures made by corporations, and that this understanding would provide a vehicle for engaging in critical public debate. The problem for legitimacy theory in contributing to our understanding of accounting disclosure specifically, and as a theory in general, is that the term has on occasion been used fairly loosely. This is not a problem of the theory itself, and the observation could be equally applied to a range of theories in a range of disciplines (see for example Caudill (1997) on the abuse of Evolutionary Theory). Failure to adequately specify the theory has been identified by Suchman (1995, p. 572, emphasis in original), who observed that â€Å"Many researchers employ the term legitimacy, but few define it†. Hybels (1995, p. 241) comments that â€Å"As the tradesmen [sic] of social science have groped to build elaborate theoretical structures with which to shelter their careers and  disciplines, legitimation has been a blind man’s hammer.† This paper begins to address these issues. Not One Theory but Two (at least) An important issue which needs to be acknowledged is that there are in fact two major classes of legitimacy theory. These are graphically presented in Figure 1 below. The ‘macro-theory’ of legitimation, known as Institutional Legitimacy Theory, deals with how organisational structures as a whole (capitalism for example, or government) have gained acceptance from society at large. â€Å"Within this tradition, legitimacy and institutionalization are virtually synonymous. Both phenomena empower organizations primarily by making them seem natural and meaningful† (Suchman, 1995, p. 576, emphasis in original). In terms of accounting research, given the time frames involved and questions generally being considered, the current business environment, including the capitalist structure, democratic government, etc. are generally taken as a given, a static context within which the research is situated. This assumption would, however, need to be carefully considered for a longitudinal study of any significant length. Figure 1: Layers of Legitimacy Theory INSTITUTIONAL LEVEL GOVERNMENT RELIGION SOCIETY CAPITALISM ORGANISATIONAL LEVEL (IN THIS CASE: COMPANY LTD BY SHARE) Establishment Defence Extension Maintenance From the Moral to the Measurable One layer down from the Institutional Level is what in Figure 1 is called the â€Å"Organisational Level† (sometimes referred to as Strategic Legitimacy Theory). â€Å"Underlying organizational legitimacy is a process, legitimation, by which an organization seeks approval (or avoidance of sanction) from groups in society† (Kaplan and Ruland, 1991, p. 370). It is from this level  that most accounting research tends to draw its understanding of legitimacy. Mathews (1993, p. 350) provides a good definition of legitimacy at this level: Organisations seek to establish congruence between the social values associated with or implied by their activities and the norms of acceptable behaviour in the larger social system in which they are a part. In so far as these two value systems are congruent we can speak of organisational legitimacy. When an actual or potential disparity exists between the two value systems there will exist a threat to organisational legitimacy. At its simplest, within the Organisational view â€Å"legitimacy [is] an operational resource that organizations extract often competitively from their cultural environments and that they employ in pursuit of their goals† (Suchman, 1995, p. 575 6, emphasis in original). Legitimacy, just like money, is a resource a business requires in order to operate. Certain actions and events increase that legitimacy, and others decrease it. Low legitimacy will have particularly dire consequences for an organisation, which could ultimately lead to the forfeiture of their right to operate. Although we can describe a firm as being legitimate, and conceive of ‘amounts’ of legitimacy, it becomes a very subjective exercise to try and directly measure legitimacy. Although it has concrete consequences, legitimacy itself is an abstract concept, given reality by multiple actors in the social environment. For a researcher to try and directly establish, or even rank, the legitimacy of various organisations would seem to be a necessarily subjective undertaking, preferencing the researcher’s own views. As Hybels (1995, p. 243) argues, â€Å"I reject this view because it is based on a conflation of the roles of observer and participant in social science†. As an alternative, rather than trying to subjectively measure a firm’s legitimacy directly it can instead be inferred from the fact that being legitimate â€Å"enables organizations to attract resources necessary for survival (e.g., scarce materials, patronage, political approval)† (Hearit, 1995, p. 2). Hybels (1995, p. 243) develops this in some detail: Legitimacy often has been conceptualized as simply one of many resources that organizations must obtain from their environments. But rather than viewing legitimacy as something that is exchanged among institutions, legitimacy is better conceived as both part of the context for exchange and  a by-product of exchange. Legitimacy itself has no material form. It exists only as a symbolic representation of the collective evaluation of an institution, as evidenced to both observers and participants perhaps most convincingly by the flow of resources. †¦ resources must have symbolic import to function as value in social exchange. But legitimacy is a higher-order representation of that symbolism – a representation of representations. Hybels (1995, p. 243) argues that good models in legitimacy theory must examine the relevant stakeholders, and how â€Å"Each influences the flow of resources crucial to the organizations’ establishment, growth, and survival, either through direct control or by the communication of good will†. He identifies (p. 244) four critical organisational stakeholders, each of which control a number of resources. These are summarised in Table 1 below. Table 1: Critical Organisational Stakeholder STAKEHOLDER RESOURCES CONTROLLED Contracts, grants, legislation, regulation, tax (Note that the (1) The state last three of these could be either a ‘negative’ or ‘positive’ depending on the implementation) (2) The public (3) The financial community (4) The media Few ‘direct resources’; however, can substantially influence the decisions of stakeholders (2) (3) (if not (1)) Patronage (as customer), support (as community interest), labour Investment The last of these has received considerable attention. The power of the media has been noted by a number of researchers, including Patten (2002, p. 153), who states â€Å"that while increased media attention can certainly lead to the potential for increased pressures from any of the three sources [dissatisfaction of public; new or proposed political action; increased regulatory oversight], increases in pressure can  also arise, particularly with respect to regulatory oversight.† See also Deegan et al. (2000, 2002). Companies try to manage their legitimacy because it â€Å"helps to ensure the continued inflow of capital, labour and customers necessary for viability†¦ It also forestalls regulatory activities by the state that might occur in the absence of legitimacy and pre-empts product boycotts or other disruptive actions by external parties By mitigating these potential problems, organizational legitimacy provides managers with a degree of autonomy to decide how and where business will be conducted† (Neu  et al., 1998, p. 265). Researchers need to move away from trying to directly assess legitimacy, and instead focus on measuring it in terms of the resources relevant stakeholders provide. â€Å"Rather than engage in the further development of entirely abstract constructions of the legitimation process†¦ researchers should investigate the flow of resources from organizational constituencies as well as the pattern and content of communications† (Hybels, 1995, p. 244). But Wait†¦ There’s More As shown in Figure 1 Organisational Legitimacy Theory suggests that a firm may be in one of four phases with regard to its legitimacy. These phases are outlined below, some examples of industries/firms that might be considered to be operating in each of these phases are included (further research needs to be undertaken in this area). Establishing Legitimacy. (E.g. Stem Cell based bio-tech). This first phase represents the early stages of a firm’s development and tends to revolve around issues of competence, particularly financial, but the organisation must be aware of â€Å"socially constructed standards of quality and desirability as well as perform in accordance with accepted standards of professionalism† (Hearit, 1995, p. 2). Maintaining Legitimacy. (The majority of organisations). This is the phase that most firms would generally expect to be operating in, where their â€Å"activities include: (1) ongoing role performance and symbolic assurances that all is well, and (2) attempts to anticipate and prevent or forestall potential challenges to legitimacy† (Ashford and Gibbs, 1990, p. 183). However the maintenance of legitimacy is not as easy as it may at first appear. Legitimacy is a dynamic construct. â€Å"Community expectations are not considered static, but rather, change across time thereby requiring organisations to be responsive to the environment in which they operate. An organisation could, accepting this view, lose its legitimacy even if it has not changed its activities from activities which were previously deemed acceptable (legitimate)† (Deegan et al., 2002, p. 319 20). Extending Legitimacy. (E.g. Alternative Health Providers). There may come a point where an organisation enters new markets or changes the way it relates to its current market. This can give rise to a need to extend  legitimacy which is â€Å"apt to be intense and proactive as management attempts to win the confidence and support of wary potential constituents† (Ashford and Gibbs, 1990, p. 180). Defending Legitimacy. (E.g. Uranium Mining). Legitimacy may be threatened by an incident (internal or external), and therefore require defence. â€Å"Legitimation activities tend to be intense and reactive as management attempts to counter the threat† (Ashford and Gibbs, 1990, p. 183). Even barring a major incident it is likely in the Western Capitalist system that almost every corporation will regularly need to defend its legitimacy, by the mere fact that â€Å"corporations must fulfil both a competence and community requirement to realize legitimacy†¦ Satisfaction of stockholder interests often occurs at the expense of community concerns (e.g., the despoiling of the environment, the use of labour) while, conversely, responsibility to the larger community often occurs at the expense of the stockholder† (Hearit, 1995, p. 3). It is this last phase that has tended to be the main focus of accounting researchers. It also provides us with the clearest opportunity to examine the crucial link between legitimacy and resources. Lindblom (1994), a key paper cited by many Social and Environmental Accounting researchers, also seems relevant specifically to this phase only. An example of work in this area is Deegan et al.’s (2000) study of five major incidents (including the Exxon Valdez oil spill and the Bhopal Disaster) which provided a context to examine the annual reports of related (in industrial terms) Australian firms to see if there had been a significant change in their social or environmental reporting. They concluded: The results of this study are consistent with legitimacy theory and show that companies do appear to change their disclosure policies around the time of major company and industry related social events. †¦ These results highlight the strategic nature of voluntary social disclosures and are consistent with a view that management considers that annual report social disclosures are a useful device to reduce the effects upon a corporation of events that are perceived to be unfavourable to a corporation’s image (Deegan et al., 2000, p. 127). The Diagnosis Needs Refinement This is where the traditional legitimacy model stops. However my own  research, into the tobacco industry, Tilling (2004), and that of other researchers, including experimental research undertaken by O’Donovan (2002), suggest a further development of the Organisational Legitimacy Level, as depicted in Figure 2 below. Added to the model is the possibility that a firm may not successfully (or may be unable to) defend the threat to its legitimacy and actually start to lose legitimacy. Figure 2: Refinement of the Organisational Level of Legitimacy Theory Establishment Loss Defence Disestablishment Extension Maintenance In this model the defence phase is usually entered by an organisation after some form of one-off ‘incident’ or ‘accident’ which threatens its legitimacy. This phase could be characterised as being ‘acute’, it can be serious, some times even fatal, but usually, with proper management, the organisation can maintain, or at least recover, its legitimacy. However should there be an ongoing series of events, indicative of a systemic issue, e.g. the nuclear power industry, or a single event with permanent consequences which cannot be effectively managed, e.g. realisation that the organisation’s product is not safe such as the tobacco industry, an organisation is likely to have its legitimacy eroded over a period of time (the ‘loss’ phase), which can be characterised as ‘chronic’. The issue can be difficult to manage, and generally leads to declining legitimacy, however the loss may be managed and slowed over a long period of time, or significant change could lead to reestablishment of legitimacy. The ‘loss’ phase is most likely to be preceded by sustained media and NGO scrutiny, and accompanied by increasing government regulation, monitoring and possibly taxation. Within this phase there are likely to be periods where the company will increase its voluntary social and environmental disclosure in an effort to meet specific threats (such as to postpone or defeat proposed regulations) or to communicate systemic corporate change  (similar to the defence phase). However, with each new restriction average total disclosure can be expected to decrease. This idea is alluded to by O’Donovan (2002) who argues, based on experimental evidence, that the lower the perceived legitimacy of the organisation, the less likely it is to bother providing social and environmental disclosure. Watch This Space Legitimacy theory offers researchers, and the wider public, a way to critically unpack corporate disclosures. However the understanding and study of the theory must become more sophisticated, drawing on developments both within the accounting literature and beyond. Only then will the full potential of legitimacy theory for examining a wide range of disclosures be fully realised. Areas that would provide useful insights include at the moment the asbestos industry (as it goes through the disestablisment phase), brothels (as they become much more legitimate within the Australian context), and the forestry industry (as it tries to defend its legitimacy), to name but a few. The knowledge gained will then be used to provide better and more useful information to inform decision making by stakeholders. In this way society is empowered to have greater control and oversight over the way resources are allocated. References: Ashford, B. E. and B. W. Gibbs (1990) â€Å"The Double-Edge of Organizational Legitimation†, Organization Science, Vol. 1, No. 2, pp. 177 194. Caudill, E. (1997) Darwinian Myths: The Legends and Misuses of a Theory, Knoxville, University of Tennessee Press. Deegan, C., M. Rankin and J. Tobin (2002) â€Å"An Examination of the Corporate Social and Environmental Disclosures of BHP from 1983-1997: A Test of Legitimacy Theory†, Accounting, Auditing and Accountability Journal, Vol. 15, No. 3, pp. 312 343. Deegan, C., M. Rankin and P. Voght (2000) â€Å"Firms’ Disclosure Reactions to Major Social Incidents: Australian Evidence†, Accounting Forum, Vol. 24, No. 1, pp. 101 130. Hearit, K. M. (1995) â€Å"‘Mistakes Were Made’: Organizations, Apologia, and Crises of Social Legitimacy†, Communication Studies, Vol. 46, No. 1-2, pp. 1 17. Hybels, R. C. (1995) â€Å"On Legitimacy, Legitimation, and Organizations: A Critical Review and Integrative Theoretical Model†, Academy of Management  Journal, Special Issue: Best Papers Proceedings, 1995, pp. 241 245. Kaplan, S. E. and R. G. Ruland (1991) â€Å"Positive Theory, Rationality and Accounting Regulation†, Critical Perspectives on Accounting, Vol. 2, No. 4, pp. 361 374. Lindblom, C. K. (1994), â€Å"The Implications of Organizational Legitimacy for Corporate Social Performance and Disclosure†, Critical Perspectives on Accounting Conference, New York. Mathews, M. R. (1993) Socially Responsible Accounting, UK, Chapman Hall. Neu, D., H. Warsame and K. Pedwell (1998) â€Å"Managing Public Impressions: Environmental Disclosures in Annual Reports†, Accounting, Organizations and Society, Vol. 23, No. 3, pp. 265 282. O’Donovan, G. (2002) â€Å"Environmental Disclosures in the Annual Report: Extending the Applicability and Predictive Power of Legitimacy Theory†, Accounting, Auditing and Accountability, Vol. 15, No. 3, pp. 344 371. Patten, D. M. (2002) â€Å"Media Exposure, Public Policy Pressure, and Environmental Disclosure: An Examination of the Impact of Tri Data Availability†, Accounting Forum, Vol. 26, No. 2, pp. 152 171. Suchman, M. C. (1995) â€Å"Managing Legitimacy: Strategic and Institutional Approaches†, Academy of Management Journal, Vol. 20, No. 3, pp. 571 610. Tilling, M. (2004), â€Å"Communication at the Edge: Voluntary Social and Environmental Reporting in the Annual Report of a Legitimacy Threatened Corporation†. APIRA Conference Proceedings, Singapore, July.

The Fundamental Theory Of Supply And Demand Economics Essay

The Fundamental Theory Of Supply And Demand Economics Essay The theory of supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. The supply and demand model describes how prices vary as a result of a balance between product availability and consumer demand. Since contemporary economies rely on the market forces of supply and demand instead of government forces to distribute goods and services there must be a method for determining who gets the products that are produced. This is where supply and demand begin to work. By themselves the laws of supply and demand give us basic information, but when working together they are the key to distribution in a market economy. It is not enough for a buyer to want or desire an item. He or she must show the ability to pay and then the willingness to pay. So, demand is comprised of three things: Desire; Ability to pay; Willingness to pay. What factors alter a consumers desire, willingness and ability to pay for products? Some factors include consumers income and tastes, the prices and availability of related products like substitutes or complementary goods, and the items usefulness. Substitutes are goods that satisfy similar needs and which are normally consumed in place of each other. As the price of one substitute declines, demand for the other substitute will decrease. Butter and margarine are close substitutes. If the price of butter goes up, then people will tend to substitute margarine for butter. Complementary goods are those that are normally consumed together (e.g., DVD players and DVD movies). An increase in the price of a product will diminish demand for its complement while a decrease in the price of a product will increase demand for its complement. Think of the items usefulness this way. It is a hot summer day and you are gasping for a drink*. You come across a lemonade stand and gulp down a glass*. It tasted great so you want another. This second glass is marginal utility meaning an extra satisfaction a consumer gets by purchasing one more unit of a product. But now you reach for a third glass. Suddenly your stomach is bloated and you are feeling sick. Thats diminishing marginal utility! The law of diminishing marginal utility says that the more units one buys the less eager one is to buy more. In economics, demand is peoples desire, willingness and ability to purchase particular amounts of goods or services at certain prices in a given period of time. To the economists consumers make rational choices about how much to buy and how to spend their income on the products that will give them the greatest satisfaction at the least cost. So, demand describes the behavior of buyers. The law of demand states that the higher the price of a product, the fewer people will demand that product, that is, demand for a product varies inversely with its price, all other factors remaining equal*. Factors other than a goods price which affect the amount consumers are willing to buy are called the non-price determinants of demand. The law of demand expresses the relationship between prices and the quantity of goods and services that would be purchased at each and every price. In other words, the higher the price of a product, the lower the quantity demanded. Economists like to look at things graphically. A demand schedule is a table showing the number of units of a product that would be purchased at various prices during a given period of time. The information presented in a graphic form is called a demand curve. It shows an inverse relationship between the price and the quantity demanded. The demand curve represents the quantities of a product or service which consumers are willing and able to buy at various prices, all non-price factors being equal. The demand curve slopes downward from left to right based on the law of demand. Or to put it another way, a demand curve shows that the quantity demanded is greater at a lower price and lower at a higher price. The advantage of the curve is that it enables economists to see the relation between price and quantity demanded and to calculate approximately what the demand would be for those prices falling in between the prices that are in the demand schedule. Each point along the curve represents a different price-quantity combination. Demand schedule for cut jeans Price The quantity demanded $400 200 $350 500 $300 800 $225 1200 $175 1600 $100 2400 $50 3000 Increased demand can be represented on the graph as the curve being shifted to the right, because at each price, a greater quantity is demanded. An example of this would be more people suddenly wanting more cut jeans. On the other hand, if the demand decreases, the opposite happens. Decreased demand can be represented on the graph as the curve being shifted to the left, because at each price the quantity demanded is less. It means that fewer people want to buy cut jeans. The key point is to distinguish between demand and the quantity demanded. Demand refers to how much of a product or service is desired by buyers. The quantity demanded is the amount of a product that people are willing to buy at a certain price. The difference is subtle but important. If the demand of ice cream goes up in summer it is because consumptive demand has truly increased, clearly it is hot. In this case the business can most likely raise prices without suffering a cut in sales. This is a change in the quantity demanded. In winter the business incurs a sales fall at the same price. The only way out of increasing sales is to reduce the price. As a result of a price cut the increased sales of ice cream means that consumer demand has artificially been manipulated. In reality, actual demand is low but extra efforts have to be made to increase sales. This leads to a change in demand. Economists distinguish two different ways that the quantity of purchases of a product can change. According to the law of demand a change in price leads to a movement along the original demand curve and results in a change in the quantity demanded, that is, more will be purchased but only at a lower price. When one of the non-price factors changes (e.g., a change in income) there will be a change in demand. This change causes a shift of the demand curve either outward or inward in response to a change in a condition other than the goods price. It means that more or less will be purchased at the same price. All of the non-price determinants (changes in the size of the market, income for the average consumer, population size, the prices and availability of related goods, consumer preferences) are directly related to consumers. In other words, at any given price, consumers will be willing and able to purchase either more or less. Lets take a look at an effect a change in consumer preferences or desire for a particular product leads to. On the one hand, if a product like cut jeans becomes the latest fashion fad, demand at any given price will be increased and the demand curve shifts out. On the other hand, if there is a decline in the size of the market or a product becomes unfashionable then the demand curve shifts in. Thus, the only thing that can change the quantity demanded is a change in the market price, all other things remaining the same. While a change in demand results from changes of any of the non-price determinants, the goods price being equal. To understand better the theory of supply and demand it is necessary to know how much buyers and sellers respond to price changes. This responsiveness is called elasticity. Elasticity varies among products because some products may be more essential to the consumer. A good or service is considered to be highly elastic if a slight change in price leads to a sharp change in the quantity demanded. A price increase of a product or service that isnt considered a necessity will discourage more consumers to buy the product or service. On the other hand, an inelastic good or service is one in which changes in price bring about only modest changes in the quantity demanded, if any at all. Products that are necessities are more insensitive to price changes because consumers will continue buying these products despite a price rise. It is known as the price elasticity of demand. In economics, the price elasticity of demand is an elasticity that measures the nature and degree of the relationship between changes in the quantity demanded of a commodity and changes in its price. One typical application of the concept of elasticity is to consider what happens to consumer demand for a product when prices increase. As the price of a product rises, consumers will usually demand less of that product, perhaps by consuming less, substituting another product for it, and so on. The greater the extent to which demand falls as price rises, the greater the price elasticity of demand is. Demand is called elastic if a small change in price has a relatively large effect on the quantity demanded. The number and quality of substitutes for a product are the basic influence on price elasticity of demand. If the prices of substitutes remain the same, a rise in the products price will discourage consumers from buying this product. On the other hand, if there is a price cut in the product, consumers will substitute other items for this product. Thus, the demand for this product tends to be elastic. In general, demand is elastic for non-essential commodities (visits to theatres or concerts, holidays, parties, etc.) However, there are some goods that consumers cannot consume less of, and cannot find substitutes for even if prices rise. Some goods and services that are necessities, relatively inexpensive and difficult to find substitutes are said to have inelastic demand. To put it another way, a change in price results in a relatively small effect on the quantity demanded. The elasticity of demand also deals with the effect of a price change on the sellers total revenue, that is the amount paid by the buyers and received by the sellers of products. When the price elasticity of demand for a product is elastic, the percentage change in quantity is greater than the percentage change in price. Hence*, when the price is raised, the total revenue of producers falls, and the total revenue of producers rises, when the price is decreased. When the price elasticity of demand for a product is inelastic, the percentage change in quantity is smaller than the percentage change in price. Therefore, when the price is raised, the total revenue of producers rises and the total revenue of producers decreases, when there is a goods price fall. COMMENTS: to gasp for a drink à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ¼Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒâ€˜-à Ã‚ ´ Ñ Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒ Ã‚ ³Ãƒ Ã‚ ¸; to gulp down a glass à Ã‚ ¶Ãƒ Ã‚ °Ãƒ Ã‚ ´Ãƒâ€˜-à Ã‚ ±Ãƒ Ã‚ ½Ãƒ Ã‚ ¾/à Ã‚ ºÃƒ Ã‚ ²Ãƒ Ã‚ °Ãƒ Ã‚ ¿Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒ Ã‚ ¾ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ½Ãƒ Ã‚ °Ãƒ Ã‚ ¿Ãƒâ€˜-à Ã‚ ¹; all other factors remaining equal à Ã‚ ·Ãƒ Ã‚ ° уà Ã‚ ¼Ãƒ Ã‚ ¾Ãƒ Ã‚ ², ц°Ãƒ Ã‚ ¾ уÑ Ãƒâ€˜- Ñ-à Ã‚ ½Ãƒâ€˜Ã‹â€ Ãƒâ€˜- Ñ„Ã Ã‚ °Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ °Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚  à Ã‚ ½Ãƒ Ã‚ µÃƒ Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¼Ãƒ Ã‚ ¸; hence à Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¶Ãƒ Ã‚ µ, à Ã‚ ·Ãƒ Ã‚ ²Ãƒâ€˜-à Ã‚ ´Ãƒâ€˜Ã‚ Ãƒ Ã‚ ¸, à Ã‚ ² Ñâ‚ ¬Ãƒ Ã‚ µÃƒ Ã‚ ·Ãƒâ€˜Ã†â€™Ãƒ Ã‚ »Ãƒâ€˜Ã…’Ñ‚Ã Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜-. Exercise 1. Read, translate into Ukrainian in writing and memorize the following economic terms and concepts. Complementary goods: the two goods tend to be consumed or used together in relatively fixed or standardized proportions. ____________________________________________________________________________________________________________________________________________________________________________ Demand curve: the graphical representation of how demand for something varies in relation to its price. _________________________________________________________________________________________________________________________________ Demand schedule: a table showing the quantities of a product that would be purchased at various prices at a given time. ____________________________________________________________________________________________________________________________________________________________________________ Demand: the level of a consumers willingness, ability and desire or need that exist for particular goods or services. _________________________________________________________________________________________________________________________________ Diminishing marginal utility: each successive increase in consumption of a product or service provides less additional enjoyment or usefulness than the previous one. _______________________________________________________________________________________________________________________________________________________________________________________________________________________ Elastic demand: Demand for which a small change in price results in a large change in demand. _________________________________________________________________________________________________________________________________ Elasticity: An economic concept which is concerned with a shift in either demand for or supply of an economic product as the result of a change in a products price. _______________________________________________________________________________________________________________________________________________________________________________________________________________________ Inelastic demand: Demand for which a large change in price leads to only a small change in demand. ________________________________________________________________________________________________________________________________ Law of demand: the economic law that states that demand for a product varies inversely with its price. _________________________________________________________________________________________________________________________________ Law of diminishing marginal utility: the economic law that states that for a single consumer the marginal utility of a commodity diminishes for each additional unit of the commodity consumed. __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Marginal utility: the additional satisfaction a consumer gains from consuming one more unit of a good or service. ____________________________________________________________________________________________________________________________________________________________________________ Price elasticity of demand: The degree to which demand for a commodity responds to a change in the price of this commodity. ____________________________________________________________________________________________________________________________________________________________________________ Substitute: a product or service that partly satisfies the need of a consumer that another product or service fulfills. _________________________________________________________________________________________________________________________________ Utility: an economic term referring to the total satisfaction received from consuming a good or service. _________________________________________________________________________________________________________________________________ TEXT Transactions require both buyers and sellers. Thus, demand is only one aspect of decisions about prices and the amounts of goods traded, supply is the other. So, supply is one of the two key determinants of price. The theory of supply explains the mechanisms by which prices and levels of production are set. Unlike demand, supply describes the behavior of sellers. In economics, supply relates to the quantity of goods or services that a producer or a supplier is willing to bring into the market (à Ã‚ ¿Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ² à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ¶) at a particular price in a given time period, all other things being equal. The law of supply states that the quantity of a commodity supplied (Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚ ) varies directly with its price, all other factors that may determine supply remaining the same. The law of supply expresses the relationship between prices and the quantity of goods and services that sellers would offer for sale (à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ¶) at each and every price. In other words, the higher the price of a product, the higher the quantity supplied. As the price of a commodity increases relative to price of all other goods, business enterprises switch resources and production from other goods to production of this commodity, increasing the quantity supplied. Clearly the law of supply is the opposite of the law of demand. Consumers want to pay as little as they can. They will buy more when there is a price decrease in the market. Sellers, on the other hand, want to charge as much as they can. They will be willing to make more and sell more as the price goes up. In this way they can maximize profits. (à Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¾ à Ã‚ ·Ãƒ Ã‚ ±Ãƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’шуà Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ±Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ºÃƒ Ã‚ ¸) The relationship between price of a product and its quantity supplied is represented in a table called a supply schedule. The supply curve is a graphic representation of the market supply schedule and the law of supply. The supply curve shows a direct relationship (à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã‚ Ãƒ Ã‚ ¼Ãƒ Ã‚ ¾ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-à Ã‚ ¹Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ µÃƒ Ã‚ ¶Ãƒ Ã‚ ½Ãƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’) between the quantities of products that firms are willing to produce and sell at various prices, all non-price factors (à Ã‚ ½Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬  Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜- Ñ„Ã Ã‚ °Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸) being constant. The supply curve slopes upward from left to right based on the law of supply. Producers supply more at a higher price because selling a larger quantity at a higher price increases their revenue. Supply schedule for cut jeans Price The quantity supplied $400 3000 $350 2400 $300 1600 $225 1200 $175 800 $100 500 $50 200 The supply curve enables producers to anticipate (à Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ¼Ãƒ Ã‚ ¾Ãƒ Ã‚ ¶Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ºÃƒ Ã‚ °Ãƒ Ã‚ ¼ à Ã‚ ¿Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ µÃƒ Ã‚ ´Ãƒ Ã‚ ±Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸) what the supply would be for those prices falling in between the prices that are in the supply schedule. Each point along the curve represents a different price-quantity combination, or to put it another way, a direct correlation between the quantities supplied and price. Like a movement along the demand curve, a movement along the supply curve will occur when a price change leads to a change in the quantity supplied (à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ²Ãƒ Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒ Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-), that is, more will be offered for sale but only at a higher price or vice versa. Like a shift in the demand curve, a shift in the supply curve to the right or to the left means that the quantity supplied is affected by a factor other than a products price. (Ñ„Ã Ã‚ °Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬ Ñ-à Ã‚ ½Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ½Ãƒâ€˜-à Ã‚ ¶ ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ° Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™) People often confuse supply with the quantity supplied. The difference between supply and quantity supplied is that Supply represents the amounts of items that suppliers are willing and able to offer for sale at different prices at a particular time and place, all non-price determinants being equal. The quantity supplied refers to the amount of a certain product producers are willing to supply at a certain price (à Ã‚ ·Ãƒ Ã‚ ° à Ã‚ ¿Ãƒ Ã‚ µÃƒ Ã‚ ²Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜Ã… ½ ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜Ã… ½). A change in the price of the product will cause a change in the quantity supplied. Price is an important determinant of the quantities supplied. The law of supply states that the amount offered for sale rises, as the price is higher. The quantity of pairs of cut jeans producers are willing to offer for sale rises, since their price is higher primarily because they need to cover the increased costs of production. (à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ºÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ·Ãƒ Ã‚ ±Ãƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’шà Ã‚ µÃƒ Ã‚ ½Ãƒâ€˜- à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒâ€˜- à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸) Thus, according to the law of supply a change in price leads to a movement along the original supply curve and results in a change in the quantity supplied. On the one hand, an upward movement along the curve (Ñâ‚ ¬Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ ¦ уà Ã‚ ·Ãƒ Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ ¶ à Ã‚ ºÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒ Ã‚ ¾Ãƒâ€˜- Ñ Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã‚ Ãƒ Ã‚ ¼Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ уà Ã‚ ³Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™) represents an increase in the quantity supplied as the price is raised. On the other hand, a downward movement along the curve shows a decrease in the quantity supplied as a result of a price reduction. When one of the factors other than a products price changes (e.g., a change in technology) there will be a change in supply. Economists use the term supply to refer to the original supply curve. An increase in supply is reflected by a shift of the supply curve to the right. It means that at the same price, sellers are willing to supply more than they were willing to supply before (à Ã‚ ²Ãƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ±Ãƒâ€˜Ã†â€™Ãƒ Ã‚ »Ãƒ Ã‚ ¸ à Ã‚ ³Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜- à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ Ñâ‚ ¬Ãƒ Ã‚ °Ãƒ Ã‚ ½Ãƒâ€˜-шà Ã‚ µ). A decrease in supply is represented by a shift of the original supply curve to the left. It means that at any given price, producers are willing to supply less than they were willing to supply before. However, there are things other than price which affect the amounts of goods and services suppliers are able to bring into the market. These things are called the non-price determinants of supply. As it has been mentioned a change in the quantity supplied caused only by a change in the price of the product. A change in supply is caused by a change in the non-price determinants of supply. Based on a new supply schedule (à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¦Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸ à Ã‚ · à Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ ¾Ãƒâ€˜- шà Ã‚ ºÃƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-), the supply curve moves inward or outward since the prices stay the same and only the quantities supplied change. Non-price determinants of supply are: Changes in the cost of production. Production costs relate to the labour costs and other costs of doing business (à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ µÃƒ Ã‚ ºÃƒâ€˜Ã‚ Ãƒ Ã‚ ¿Ãƒ Ã‚ »Ãƒâ€˜Ã†â€™Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ- à Ã‚ ¿Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ Ãƒ Ã‚ ¼Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ²Ãƒ Ã‚ °) used in production process. The cost of production is probably one of the most important influences on production process. An increase in the costs of any input brings about the lower output, which means that the supply curve will shift inward. Regardless of the price that a firm can charge for its product, price must exceed costs (à Ã‚ ¿Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ µÃƒ Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ °Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸) to make a profit. Thus, the supply decision (Ñâ‚ ¬Ãƒâ€˜-шà Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  ц°Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ ¾ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-) is a decision in response to changes in the cost of production. Changes in technology. Changes in technology usually result in improved productivity. Improved technology decreases production costs and therefore increases supply. Changes in the price of resources needed to produce goods and services. If the price of a resource used to produce the product increases, this will increase the production costs and the producer will no longer be willing to offer the same quantity at the same price. He will want to charge a higher price to cover the higher costs. As a result the supply curve will shift inward. Changes in the expectations of future prices. Changes in producers expectations about the future price can cause a change in the current supply (Ñ-Ñ Ãƒ Ã‚ ½Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ ) of products. If producers anticipate a price rise in the future, they may prefer to store their products today and sell them later. As a result, the current supply of a particular product will decrease. In this case a supply curve will shift to the left. It is necessary to keep in mind that supply is not the quantity available for sale. (à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ° ц à Ã‚ ² à Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒ Ã‚ ²Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜- à Ã‚ ´Ãƒ Ã‚ »Ãƒâ€˜Ã‚  à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ¶Ãƒâ€˜Ã†â€™) Changes in the profit opportunities. If a business firm produces more than one product, a change in the price of one product can change the supply of another product. For example, automobile manufacturers can produce both small and large cars. If the price of small cars rises, the producers will produce more small cars to earn higher profits. They will shift the resources of the plant from the production of large cars to the production of small ones. Therefore, the supply of small cars will increase and a supply curve will shift outward. So, profit opportunities encourage producers to produce those goods that have high prices. Changes in the number of suppliers in the market. Potential producers are producers who can produce a product but dont do it because of relatively low price. If price of a product rises potential suppliers will switch over production to that product to make more profit. If more producers enter a market, the supply will increase, shifting the supply curve to the right. Making a summary it is necessary to emphasize that the understanding of concepts of supply and demand provides an explanation of how prices are determined in competitive markets. (à Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒ Ã‚ ºÃƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ Ñâ‚ ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ º) An important concept in understanding supply and demand theories is elasticity. Comprehension of elasticity (Ñâ‚ ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  à Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜-) is useful to understand the response of supply to changes in consumer demand in order to achieve an expected result or avoid unforeseen consequences (уà Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ºÃƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ½Ãƒ Ã‚ µÃƒ Ã‚ ¿Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ µÃƒ Ã‚ ´Ãƒ Ã‚ ±Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¦ à Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒ Ã‚ »Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ºÃƒâ€˜-à Ã‚ ²). For example, an entrepreneur expecting a price increase might find that* it lowers the profits if demand is highly elastic, as sales would fall sharply. Similarly, a business reckoning on a price cut might find that* it does not increase sales, if demand for the product is inelastic. In economics, the price elasticity of supply is the degree of proportionality with which the amount of a commodity offered for sale changes in response to a given change in the going price. In other words elasticity of supply is a measure of how much the quantity supplied of a particular product responds to a change in the price of that product. Elasticity of supply works similar to elasticity of demand. If a change in price results in a large change in the quantity supplied, supply is considered elastic. On the other hand, if a great change in price brings about a small change in the quantity supplied, supply is called inelastic. Here are the determinants of price elasticity of supply: the ability of producers to change the amount of goods they produce time period needed to alter the output. Elasticity of supply is different in the short run and the long run. The quantity of a product supplied in the short run differs from the amount produced, as manufacturers have stocks of finished products (à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ ¿Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒ Ã‚ ¸ à Ã‚ ³Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ ¾Ãƒâ€˜- à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ- ) as well as raw materials which they have to build up or reduce. In the long run quantity supplied and quantity produced are equal but it takes time to adjust supply to current demand and going prices. For example, supply of many goods can be increased over time by allocating alternative resources, investing in an expansion of production capacity, or developing competitive products that can substitute for hot items. Hence, supply is more elastic in the long run than in the short run. COMMENTS A different price-quantity combination Ñ-à Ã‚ ½Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ ° à Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ¼Ãƒ Ã‚ ±Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ  ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ Ñ‚Ã Ã‚ ° à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜-; an entrepreneur expecting a price increase might find that à Ã‚ ¿Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ Ãƒ Ã‚ ¼Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬  Ãƒâ€˜Ã…’, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¹ Ñ Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒâ€˜-à Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚  à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ °Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸, à Ã‚ ¼Ãƒâ€˜-à Ã‚ ³ à Ã‚ ±Ãƒ Ã‚ ¸ à Ã‚ ·Ãƒâ€˜Ã‚ Ãƒâ€˜Ã‚ Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸, ц°Ãƒ Ã‚ ¾; a business reckoning on a price cut might find that à Ã‚ ¿Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ Ãƒ Ã‚ ¼Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬  Ãƒâ€˜Ã…’, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¹ Ñâ‚ ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¦Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬  à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¶Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸, à Ã‚ ¼Ãƒâ€˜-à Ã‚ ³ à Ã‚ ±Ãƒ Ã‚ ¸ à Ã‚ ·Ãƒâ€˜Ã‚ Ãƒâ€˜Ã‚ Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸, ц°Ãƒ Ã‚ ¾. Exercise 1. Read, translate into Ukrainian in written form and memorize the definitions of the following economic terms and concepts. Elastic supply: Supply for which a percentage change in a products price causes a larger percentage change in the quantity supplied. à Ã¢â‚¬ ¢Ãƒ Ã‚ »Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ : à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ  à Ã‚ ·Ãƒ Ã‚ ° Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒâ€˜- à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬  Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ² ц Ãƒâ€˜-à Ã‚ ½Ãƒâ€˜- Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ²Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ´Ãƒ Ã‚ ¾ à Ã‚ ±Ãƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’шà Ã‚ ¾Ãƒâ€˜- à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒ Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒ Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-. Elasticity of supply: The degree to which supply of a commodity responds to a change in that commoditys price. à Ã¢â‚¬ ¢Ãƒ Ã‚ »Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-: à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ »Ãƒ Ã‚ ¾Ãƒ Ã‚ ¶Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  à Ã‚ ·Ãƒ Ã‚ ° Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¼ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ  Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™ Ñâ‚ ¬Ãƒ Ã‚ µÃƒ Ã‚ °Ãƒ Ã‚ ³Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬  à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒâ€˜Ã†â€™ ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™. Inelastic supply: Supply for which a percentage change in a products price causes a smaller percentage change in the quantity supplied. à Ã‚ Ãƒ Ã‚ µÃƒ Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ : à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ  à Ã‚ ·Ãƒ Ã‚ ° Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒâ€˜- à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬  Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ° ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ²Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ´Ãƒ Ã‚ ¾ à Ã‚ ¼Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ ¾Ãƒâ€˜- à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒ Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒ Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã†â€™. Law of supply: the economic law that states as the price of a commodity that producers are willing and able to offer for sale during a particular period of time rises (falls), the quantity of the commodity supplied goes up (decreases), all non-price determinates being equal. à -à Ã‚ °Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ½ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-: à Ã‚ µÃƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ¼Ãƒâ€˜-ц¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒ Ã‚ ½, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¹ Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ²Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ´Ãƒ Ã‚ ¶Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ , ц°Ãƒ Ã‚ ¾ Ñ Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬ °Ãƒ Ã‚ ¾ ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ° Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™, Ñ Ãƒ Ã‚ ºÃƒâ€˜Ã†â€™ à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ºÃƒ Ã‚ ¸ à Ã‚ ³Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜- Ñ‚Ã Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒâ€˜- à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ´Ãƒ Ã‚ »Ãƒâ€˜Ã‚  à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ¶Ãƒâ€˜Ã†â€™ à Ã‚ ·Ãƒ Ã‚ ° à Ã‚ ²Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ¿Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒâ€˜-à Ã‚ ¾Ãƒ Ã‚ ´ ц¡Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã†â€™, à Ã‚ ·Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬  (Ñ Ãƒ Ã‚ ¿Ãƒ Ã‚ °Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ), à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ³Ãƒ Ã‚ ¾ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™ à Ã‚ ·Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬  (Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬ ¡Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚ ), à Ã‚ ²Ãƒâ€˜Ã‚ Ãƒâ€˜- à Ã‚ ½Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬  Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜- à Ã‚ ²Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ºÃƒ Ã‚ ¸ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ °Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜   à Ã‚ ½Ãƒ Ã‚ µÃƒ Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¼Ãƒ Ã‚ ¸. Quantity supplied: the amount of a product that producers are willing and able to sell at a certain price during a time period, all other factors that may determine supply remaining the same. à Ã¢â‚¬â„¢Ãƒ Ã‚ µÃƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-: à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜-à Ã‚ ², Ñ Ãƒ Ã‚ ºÃƒâ€˜- à Ã‚ ²Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ºÃƒ Ã‚ ¸ à Ã‚ ³Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒâ€˜- Ñ‚Ã Ã‚ ° à Ã‚ ·Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒâ€˜- à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ·Ãƒ Ã‚ ° à Ã‚ ²Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜- ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ ¶ à Ã‚ ¿Ãƒ Ã‚ µÃƒ Ã‚ ²Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ³Ãƒ Ã‚ ¾ à Ã‚ ¿Ãƒ Ã‚ µÃƒâ€˜Ã¢â€š ¬Ãƒâ€˜-à Ã‚ ¾Ãƒ Ã‚ ´Ãƒâ€˜Ã†â€™ ц¡Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã†â€™, à Ã‚ ²Ãƒâ€˜Ã‚ Ãƒâ€˜- Ñ -à Ã‚ ½Ãƒâ€˜Ã‹â€ Ãƒâ€˜- Ñ„Ã Ã‚ °Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸, Ñ Ãƒ Ã‚ ºÃƒâ€˜- à Ã‚ ¼Ãƒ Ã‚ ¾Ãƒ Ã‚ ¶Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ à Ã‚ ²Ãƒ Ã‚ ¸Ãƒ Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ¸ à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-ÑÅ ½ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã‹â€ Ãƒ Ã‚ °Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚  à Ã‚ ½Ãƒ Ã‚ µÃƒ Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¼Ãƒ Ã‚ ¸. Supply: the total amount of a commodity available for purchase by consumers. à Ã… ¸Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ : Ñ Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ºÃƒâ€˜Ã†â€™Ãƒ Ã‚ ¿Ãƒ Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜-à Ã‚ ² à Ã‚ ´Ãƒ Ã‚ ¾Ãƒâ€˜Ã‚ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ¿Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬ ¦ à Ã‚ ´Ãƒ Ã‚ »Ãƒâ€˜Ã‚  à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ´Ãƒ Ã‚ ±Ãƒ Ã‚ °Ãƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  Ñ Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ¶Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ °Ãƒ Ã‚ ¼Ãƒ Ã‚ ¸. Supply curve: the graphical representation of how supply varies as prices change. à Ã… ¡Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¸Ãƒ Ã‚ ²Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-: à Ã‚ ³Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒâ€˜Ã¢â‚¬Å¾Ãƒâ€˜-ц¡Ãƒ Ã‚ ½Ãƒ Ã‚ µ à Ã‚ ²Ãƒâ€˜-à Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ °Ãƒ Ã‚ ¶Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ½Ãƒâ€˜Ã‚  Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ³Ãƒ Ã‚ ¾, Ñ Ãƒ Ã‚ º à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ  à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚  Ñ Ãƒ Ã‚ ºÃƒâ€˜Ã¢â‚¬ °Ãƒ Ã‚ ¾ à Ã‚ ·Ãƒ Ã‚ ¼Ãƒâ€˜-à Ã‚ ½Ãƒâ€˜Ã… ½Ãƒâ€˜Ã… ½Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’Ñ Ãƒâ€˜Ã‚  ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸. Supply schedule: a table showing the quantities of a product that would be offered for sale at various prices at a given time. à Ã‚ ¨Ãƒ Ã‚ ºÃƒ Ã‚ °Ãƒ Ã‚ »Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ·Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜-Ñ-: Ñ‚Ã Ã‚ °Ãƒ Ã‚ ±Ãƒ Ã‚ »Ãƒ Ã‚ ¸Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜Ã‚ , ц°Ãƒ Ã‚ ¾ à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ºÃƒ Ã‚ °Ãƒ Ã‚ ·Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬  à Ã‚ ºÃƒâ€˜-à Ã‚ »Ãƒâ€˜Ã…’à Ã‚ ºÃƒâ€˜-Ñ Ãƒâ€˜Ã¢â‚¬Å¡Ãƒâ€˜Ã…’ Ñ‚Ã Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã†â€™, Ñ Ãƒ Ã‚ ºÃƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ±Ãƒâ€˜Ã†â€™Ãƒ Ã‚ ´Ãƒ Ã‚ µ à Ã‚ ·Ãƒ Ã‚ °Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ °Ãƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ ¹ à Ã‚ ½Ãƒ Ã‚ ° à Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ °Ãƒ Ã‚ ¶ à Ã‚ ·Ãƒ Ã‚ ° Ñâ‚ ¬Ãƒâ€˜-à Ã‚ ·Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒâ€˜- ц Ãƒâ€˜-à Ã‚ ½Ãƒ Ã‚ ¸ à Ã‚ ²Ãƒ Ã‚ ¿Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ²Ãƒ Ã‚ ¶ à Ã‚ ¿Ãƒ Ã‚ µÃƒ Ã‚ ²Ãƒ Ã‚ ½Ãƒ Ã‚ ¾Ãƒ Ã‚ ³Ãƒ Ã‚ ¾ ц¡Ãƒ Ã‚ °Ãƒâ€˜Ã‚ Ãƒâ€˜Ã†â€™.

Storage Media: DVD-RW :: Technology Computer Essays

Storage Media: DVD-RW The evolution of faster computers and larger computer programs has made it necessary to develop newer and faster ways to store large masses of data. Constant advances from 5 Â ¼ inch floppies, to 3 Â ½ inch floppies, to high capacity floppies, to zip drives, to CD-RW drives make it seem like by the time you upgrade, the technology is already obsolete. So what is the near future of storage media. The newest storage media that is rapidly advancing on the CD-RW is the DVD-RW. DVD-RW drives are decreasing in price, almost as fast as they’re increasing in speed. Over the last 18 months, their price has cut in half, and it’s easy to see that in the near future, DVD-RW drives will be the standard for storage media. According to J. B. Miles of Government Computer News, Rewritable DVD drives are on their way to becoming indispensable tools for PC users. It won't be long until they replace rewritable CD drives. DVD rewritables are hard to beat when it comes to capacity and versatility. They can read, write and rewrite up to 4.7G of information per disk side and will read both DVD-ROM disks and most CDs, so those music CDs you've collected won't be wasted. (Miles 2002) Currently there are two major formats competing to become the standard in DVD-R and RW. The formats are DVD+R and DVD-R. In the past it’s been hard to decide which to invest in when purchasing a new DVD-RW drive, however, recently released DVD-RW drives such as Sony’s DRU-500A are able to write in both formats. Not only does this new Sony drive write DVD+RW and +R at 2.4X, it also writes the competing DVD-R and DVD-RW formats at 4X and 2X, twice as fast as current dedicated DVD-R and DVD-RW drives. On top of that it is also able to burn CD-Rs at 24X and CD-RWs at 10X. This could be very beneficial considering the low cost of CD-Rs compared to DVD-Rs. The technology doesn’t stop with the DVD Drives. The actual DVDs will be experiencing upgrades as well. Faster and faster write speeds will cut down on the time it takes to write you 4.7 Gigabytes. Maxell has recently announced they are releasing their newest DVD line in February 2002.

Nikola Tesla Essay -- biographies biography bio

Tesla was born in Smiljan, Austria-Hungary (now Croatia) on July 9, 1856. He studied engineering at two institutions in Austria-Hungary--Graz Technical University (now in Austria) and the University of Prague (now in the Czech Republic). Tesla left the University of Prague in 1880, without a degree, after his father died. He then worked for a short time for Austria-Hungary's telephone system in Budapest (now in Hungary). In 1882, Tesla moved to Paris, where he worked for the Continental Edison Company. While at Graz Technical University, Tesla had seen a demonstration of a generator run as a direct-current (DC) motor. Direct current is electric current that flows in only one direction. During the demonstration, the brushes and the commutator of the motor sparked violently. The brushes are devices that conduct the current in a DC motor. The commutator continually reverses the current so that the motor continues to rotate in one direction. Tesla believed a motor without a commutator could be devised. In 1881, while walking in a park, Tesla suddenly got an idea for a simple way to produce such a device. In 1883, while on assignment for Continental Edison in Strasbourg, France, Tesla used his spare time to build his first polyphase (out-of-step) AC motor. In such a motor, coils are arranged so that when out-of-step alternating currents energize them, the resulting magnetic field rotates at a predetermined speed. In 1884, Tesla left Europe for the United States and went to work for the inventor Thomas Edison. Edison respected the young engineer but the American inventor was a strong supporter of direct current (DC), and so he had little interest in Tesla's alternating current (AC) generation, transmission, and motor ... ... creation of fluorescent lighting. During his later years he led a secluded, eccentric, and penniless life, nearly forgotten by the world he believed would someday honor him. Tesla died on Jan. 7, 1943, in New York City. It is rather sad that a man who gave the world so much, received so little for his efforts. History books have been unkind as well. Even today, many texts still credit Marconi with the invention of radio, despite the Supreme Court decision which overruled Marconi and awarded it to Tesla. In many parts of this country, people still refer to the electric utility as the 'Edison Company', even though they use the Tesla-Westinghouse alternating current system. The Tesla Museum in Belgrade, Yugoslavia, was dedicated to the inventor after his death and in 1956 the tesla, a unit of magnetic flux density in the metric system, was named in his honor.

Value of Communication Skills in the Workplace

The value of communication in the workplace is important. Employers should make employees aware of what Is happening within the workplace. Organizing meetings regularly would help to keep a strong flow of communication and a positive attitude toward the company and each other. Enhance Workplace Communication at 24-Hour Operations (2011) is confident that communication can be improved by keeping logs.Using electronic or paper logs would help to point out unwanted problems and correct them as soon as possible. Technology today has changed our world drastically. According to Tensions (2011) managers who have good communication skills help to create a good working atmosphere. Communication today Is mostly made up of testing, emails, and social media leaving face-to-face communication a thing of the past. Technology regarding personal communication should only be used as a quick fix solution providing face- to-face communication is not available at the current time.According to Hungry ND Kooky (201 1 ) face-to-face communication and computer-mediated communication differ when group performance Is Involved. The effects of face-to-face communication proves to have a more positive outcome workplace usually does not happen unless a serious problem has occurred and immediate attention is needed. Brown, Owens, and Bradley (2013) felt cancer patients that are able to continue working need to know how to properly address their employer concerning benefits.The fact that people should be trained on how to properly communicate is surprising because face-to-face communication allows en to be able to clearly express themselves in an understanding way. Many mistakes have occurred due to the lack of direct communication. Most people especially some older ones have no idea how to communicate using different methods of communication other than face-to-face communication. Making face-to- face communication a priority in the workplace is important and should be used as much as possibl e. The lack of effective communication in the workplace can sometimes create negative outcomes.Enhance Workplace Communication at 24- Hour Operations (2011) advised workers can be vulnerable to communication reawaken in the workplace due to fatigue, shift changes, and long breaks built into the schedule. When comparing face-to-face communication to all other forms of communication the outcome is usually all other meaning testing, social media, email, and fax. Using face-to-face communication gives each person the opportunity to ask questions by speaking instead of typing. The majority of the population that use technology methods of communication have no idea of the value of face-to-face communication.Management should Join forces to make sure all future plans to communicate in the oracle is done by direct contact instead of technology based contact. Timing (2011) suggest that promoting good communication in a clinical setting will ensure competence in a range of skills. Mangers sho uld ensure staff members are skilled and effective communicators. Many forms of communicating in the workplace should be readily available to each employee. With the way communication has changed managers can deliver important information to employees without speaking to them directly.Managers are the first point of contact for the employee but, some managers are not always available to communicate erectly with their teams. So, in this case indirect communication is acceptable as long as it is easily understood. According to Wallace, Durance, Helmut, and Marcia (2012) communication in the workplace is important in all kinds of industries. Communication is a critical part of our world so everyone must be able to communicate in some way in order to keep things moving in the right direction. Without some form of communication everyone would have to guess which way is right and which way is wrong.Unfortunately in some cases the flow of communication is lacking in many ways and because o f it errors and sometimes tragedies can occur. Wallace et al. (2012) presented different forms of communication starting with Relationship and Interpersonal Communication. This form of communication skills deals with individuals initiating, maintaining, or disengaging from two types of work- related relationships: inter- organizational collegial friendships and internships as well as all other outside sources affiliated with the workplace.Wallace et al. (2012) also introduced another form of communication called online participation. Mediated communication, represents the willingness and the ability to participate in online training. Using social networking is a form of communication that is questionable at times due to privacy issues involved. A company has to make sure they are equipped with strong security measures for any online activity due to company interaction. Intercrop communication is a form of communication introduced by Wallace et al. 2012) that focus on communication w ithin and across groups and how it affects social relations among members of each group. One important part of this group focused on concerns of older more experienced workers being managed by young least experienced workers. This form of communication is good for employees because the young managers being mentored by the older workers will keep a good flow of communication within the workplace. Because of the efforts presented by older employees training should have a positive effect due to their knowledge.Speaking and listening as explained by Wallace et al. (2012) is a good example. Listening is important and so is speaking because the listener have to be able to clearly understand the speaker. The speaker should make sure he/she is speaking clearly and at a tone where the listener is not offended, threatened, or afraid to spoon or ask questions if needed. Management should work hard to make sure a positive attitude is displayed at all times while Interacting with employers. Alth ough body language does not make any noise it still is a part of communication.Employees will sometimes feed off of whatever energy they get from the employer. Bad communication could have a negative impact for production and cause negative attitudes within the workplace. Good communication between employers and employees will have a positive impact in the workplace. The outcome of the study done by Wallace et al. (2012), describes speaking and existing as being the least effective. Companies affiliated with the sale of products would benefit more by having their potential customers use the internet for display and colorful presentations.While this way of communication may work for some it may not work for all. The computer and the internet are not the best ways to communicate for everyone. Some young and old would rather not deal with the process of getting on the internet and looking for information. Other forms of communication which are looked upon as non-verbal communication ar e not mentioned nearly as much as other forms of communication when the subject of immunization is presented. Eyes, hands, facial, and body language, these forms of communication are among the oldest ways of communicating and are still effective.If a person is speaking with another person and one of them rolls their eyes, or throw their hands this form of communication is looked upon as being dissatisfied, rude, or unhappy with what is being said or done at the current time. A smile, smirk, grin, or a face without a smile all says something is either pleasant or unpleasant. Although these forms of communication are not talked about they are still being used. Smiley faces etc. Re available to attach to text or email to express what mood a person is in at the particular moment.Sometimes if we stop, look, and listen closely, we could possibly stop a tragedy before it occurs because non-verbal communication can be as effective as any other form of communication. Timing employees. So usi ng good communication provides employees informal support and leadership. Managers have to be able to solve conflicts and settle disagreements without taking sides. Because of this the method of communication used by a manager could possibly make a difference in the outcome.Managers who have excellent communication skills create good working atmospheres that ultimately improve confidence, motivation, and morale in the workplace. When managers communicate with employees they are expected to demonstrate a high level of professionalism. Because managers are looked upon as role models to their employees they have to be able to effectively deal with many situations calmly. A plus for providing good communication skills in the workplace would be for all companies to have company meetings regularly.Managers are usually scheduled for tenting or other work related activities making them less available to answer questions or provide help or advice to employees. A plan to appoint a person or p ersons to become team leaders or assistants would also be a plus for providing good communication in the workplace. According to Ghana and Venerates (2013) the IS research contributed to the understanding of technology and communication in the workplace shows how it could affect Job performance. The outcome regarding the use of online and offline networks shows offline networks were a better option for having good and effective bob performance.So, when looking into additional help with management duties the chosen one should be well trained and knowledgeable about the department. This person should have immediate access to the department manager if needed. By providing the extra person to assist in the department the communication flow will still continue. The majority of the population that use technology methods of communication have no idea of the importance of face-to-face communication. The convenience of using technology communication has wiped out any chance of ever getting b ack the best way to communicate.Some companies provide technology communication to upper management making sure they are able to communicate with them as needed but, since technology tend to fail at times this may not be the best way to go. Since the internet will go down at times making testing, emails, or social media unavailable face-to-face communication is still the best way to go. If all else fail a designated office filled with kiosk for employees would be a good idea for communicating by way of face time this would allow for face-to-face communication and one on one time with management if needed.